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Since the establishment of the international company, after nearly 3 years of overseas conquests, with the hard work of all cadres and employees, with the strong support of all levels of the Bester Group, under the leadership of the group company’s board of directors and the international company’s management team, the management system and team of 6 overseas branches have been constantly improved,stabilizing the needs and trust of some customers. The group's overseas business has gradually become standardized and large-scale, and has basically achieved the initial goals of international business development, especially the subsidiaries in Saudi Arabia and the Philippines have basically realized the continuous demand growth of customers and have the ability of sustainable operation.

Group photo of Saudi employees

2020 is an extraordinary year. The severe impact of the COVID 19 pandemic has brought unprecedented pressure on the delivery and implementation of countries along the routes of international companies. While doing a good job in the prevention and control of the pandemic, we will always stick to our posts and work hard to ensure the progress of all projects and fully win customer recognition.

In 2021, international companies are faced with new historical tasks and company changes. Focusing on profit, comprehensively deepening the business development of international companies is the main theme of international companies this year. First, continue to maintain rapid revenue growth: international companies expect significant revenue growth in 2021. Second,strengthen process management, improve the performance appraisal system and incentive policies, revise and improve the market, delivery, finance, process approval and other systems and process specifications, and effectively improve the management level. Third, strategic focus: focus on core high-quality customers and Quality projects, promote EPC (General Engineering Contracting) + I (Investment and Financing) + O (Operation and Maintenance) + P&S (Products and Solutions), and drive EPC with investment and financing, operation and maintenance, products and solutions. Fourth,expand business areas : Apart from the original iron towers, optical cables, indoor distribution, and smart cities, gradually increase the business in the fields of security, 5G smart equipment, power, data centers, and gradually increase the proportion of hardware products (such as 5G CPE, etc.) in the overall revenue.

Up to now, the marketing management, delivery management, financial management, human management and other aspects of the six overseas branches of international companies have achieved initial results. International company has continued to optimize marketing management, concentrate superior forces to break through high-quality customers, shift to operators as the mainstay and government and enterprise customers as the supplement, to increase project gross profit; improve delivery management capabilities. Successively established "Stocking Management Implementation Requirements", "Safety Production Management Requirements" and "Details for the Implementation of the Management of Material Receipt and Receipt",so as to standardize the time limit of various approval procedures to ensure the smooth progress of delivery; strengthen financial management: update relevant fee standards, revise fund approval authority, and improve work efficiency. It has also enhanced financial data analysis and provide monthly financial analysis data to offer a basis for management decision-making; As to HR management and performance appraisal: Appropriate human resources should be allocated according to the business scale, new recruits should be examined and approved in advance, and the performance assessment of each subsidiary and employee should be strictly linked to the business performance of that month..

Since the beginning of this year, international companies have strictly implemented the Group Company’s "Guiding Opinions on the Operation and Management of International Companies", closely focusing on the company’s strategic goals, actively exploring markets, and making breakthroughs in the international market: international companies have signed a total of approximately 220 million yuan in new orders in the first quarter. The progress completed is about RMB 150 million. In terms of orders, the order value of Malaysia, the Philippines and other countries in the first quarter has exceeded 60 million yuan, of which the Philippine company has obtained an order of 10 million yuan/month for the Globe Telecom Tower project; Converge's FTTH project has received an order amount of about 25 million yuan ; CCS's IBS project has received orders of approximately RMB 20 million. It is estimated that the Philippines’ annual orders can reach 250 million yuan; the Hong Kong subsidiary Polywin has signed a contract with HGC for a contract value of about 40 million yuan; the Thai company’s breakthrough in the first two operators AIS, True is proceeding in an orderly manner; the Saudi subsidiary borrows from Neom The new city development opportunity has now entered the security field, and the order volume is expected to reach 40 million yuan in the first quarter. In terms of progress, the Philippines has completed nearly 55 million yuan in revenue in the first quarter, Hong Kong, Saudi Arabia, and Malaysia have all exceeded 20 million yuan, and South Africa and Thailand have reached 10 million yuan.

Philippine customer acceptance site

At present, the overall operating strength of international companies has grown significantly compared to the beginning of its establishment: at the macro level, it has a more accurate and comprehensive grasp of the market, with clearer strategic planning and more guiding significance;.at the micro level, it has worked hard to improve its delivery management capabilities. In the future they will focus on profit, strengthen the guidance of financial management to operations, implement a strict performance evaluation system, and comprehensively deepen the business development of international companies.

Business negotiation with customers

The pandemic has had a certain impact on the global economy, but the crisis is organic. We see that even during the pandemic, overseas business has not slowed down significantly, and some countries are still growing against the trend; with the full support of the group and the joint efforts of all employees of international companies , International companies have the confidence and ability to maintain rapid growth in this special historical period and lay a solid foundation for the future development of international companies.